Event planners must have pre-event engagement. This is an important element of their arsenal. Networking and event engagement does not start on the event day. It begins when an event attendee contacts your brand online or offline. First impressions are the most lasting impressions.
You need to impress them and get them excited about your event. We’ve listed some engagement touchpoints below.
Pre-Event Engagement Strategy For Event Planners:
Pursue Blogging Actively
Your event content should be the core of your pre-event engagement strategy. Blogs are the best format to get the word out cost-effectively and engagingly.
Talk about the event’s nature, schedule, audience, catering options, artist lineups and the facilities used. To make your blog series interesting, add newsworthy events, interviews with event hosts, or previous interviews with performers.
Optimize Your Website and Social Media
Although blogging is a great way to spread the word, you should optimize your website to reflect your event. You could do this by creating a pop-up event or a home page with a theme that sparks interest.
This same principle applies to social media. To ensure consistency in your pre-event communications, you should run an event-themed campaign.
Get your early bird invites
Sending out early-bird invites via email is a quick and simple way to increase engagement and build momentum for your event. Send your early bird invites via email to your most senior event attendees, vendors, influencers, and brand advocates.
Surveys & Feedback from Leverage
You must be alert as an event planner to what your attendees are looking for. While you may not always be able to meet their needs, they can help you improve your event offerings by giving feedback. This allows them to engage directly in the event planning process.
Participating in the pre-event planning phase with your attendees automatically makes them feel part of your team, which is good news for engagement.
Pro Tip: With our Surveys and Questionnaires feature, you can create the ideal engagement cycles for both your pre-events and post-events.
Make Pre-Event Twitter polls
Twitter Polls are great for pre-event engagement. They can be used to announce your events, product launches and live acts. It complements your survey strategy via social media and helps to fine-tune your event schedule.
Create polls such as:
- Which event venue do you prefer? (Give as many options as you are willing to consider)
- What event safety protocols should you expect at the venue?
- What surprise live-act do you expect to see?
Tip: Make sure you time your Twitter polls using a holiday season or relevant hashtags to drive more traffic to your event. Time your actions correctly, and you will increase your engagement levels.
Create effective press releases
Press releases are a formal way to market your event if blogging is your preferred content format. Although press releases are not something that event planners enjoy, they can help spread the word about your event via media outlets and PR agencies.
Hold a Webinar
You can begin engaging with attendees by giving them a teaser webinar about what to expect at your event. Webinars can enhance your visual content marketing. You have complete control over the storyboard, flow, and session flow.